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Tucano and Carrefour Express get together for the new Urban collection promotion

Tucano and Carrefour Express get together for the new Urban collection promotion

Metropolitan rhythm, technology and wellbeing are the distinctive elements of the Urban Collection line, designed by Tucano and Garmin and promoted by Carrefour. The new sticker collection program will run from January to April 2020. Shoppers will receive 1 sticker for every 10 euros spent in all Carrefour Expressstores. The catalog includes a selection of items sure to please modern consumers of any age who are accustomed to enjoying a dynamic urban lifestyle and travel as well as those who are constantly connected and attentive to their personal wellbeing.

Tucano’s offer once again confirms the company’s ability to create high-tech, crossover products that are up to date and suitable for a sporty, curious public that cares about sustainability. The collection includes a bag, two different backpacks, a water bottle, a speaker, a rechargeable battery, and a range of high-tech accessories (almost all wearable), such as a Bluetooth headset and earphones, designed not only for travel and leisure but also for certain moments in everyday life. The colors used in this collection are black and orange, designed to express a clear aesthetic.

Garmin, a leading automotive GPS technology company, has created an activity tracker and a Smart index scale for the promotion.

Tucano is the star of a “double-dose” of prizes with the UrbanLife collection for Carrefour Express and Nutella speakers for Ferrero

Tucano is the star of a “double-dose” of prizes with the UrbanLife collection for Carrefour Express and Nutella speakers for Ferrero

A doubly satisfactory result was achieved by Tucano at the Promotion Awards 2017 event.
The first success was won thanks to the creation of an ad hoc project for Carrefour Express, a collection of travel bags and accessories inspired by city style, in gray and acid green. These products, wildly popular at the stores involved in the initiative, were made for a promotional campaign set up in concert with BrandLoyalty, an agency with which Tucano has collaborated for many years.

The second prize was awarded for the Nutella speakers, a reward program created for Ferrero together with Milan’s Progress Consultant agency.
The speaker for Ferrero is a unique, multi-functional Bluetooth speaker shaped like a jar of Nutella that was offered to customers who bought two packages of Nutella.