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AI WEEK 2025: Tucano designs the official backpack for Italy’s leading AI event

AI WEEK 2025: Tucano designs the official backpack for Italy’s leading AI event

The sixth edition of AI WEEK, Italy’s leading event dedicated to artificial intelligence, concluded on May 14 at Fiera Milano Rho. Over two days packed with insights, dialogue, and forward-thinking visions on the future of work and technology, the event welcomed more than 15,000 attendees, 400 international speakers, and 250 innovation-driven companies.

In an environment where design and technology are increasingly intertwined, Tucano took part as the Official Fashion Sponsor, unveiling the official AI WEEK 2025 backpackan accessory designed not only for style and functionality, but also to embody the identity of an event focused on transformation and progress.

Tucano’s booth drew strong interest within the exhibition area, showcasing the brand’s latest innovations alongside a special spotlight on Tucano for Business”the company’s service dedicated to customizations and corporate projects. This fast-growing segment reflects a growing desire among businesses to express identity and values through functional and sustainable solutions.

Among the high-profile speakers were Zack Kass, former Head of Go-To-Market at OpenAI, and Rory Flynn, a recognized figure in the generative AI space with Midjourney and Runway. Discussions centered on the real-world impact of AIfrom healthcare and communications to industrial automation and education — along with the ethical and legislative challenges shaping the future of these technologies.

At a time when artificial intelligence is reshaping economies and societies, events like AI WEEK serve as a vital barometer of ongoing transformation. With its long-standing focus on sustainability, technological innovation, and social responsibility, Tucano reaffirms its commitment to shaping the conversation around the future.

AI WEEK 2025: Tucano designs the official backpack for Italy’s leading AI event

Tucano is Fashion Partner of AI Week 2024

Tucano is pleased to be a Fashion Partner at AI Week in Rimini for the second consecutive year. The event, which takes place on April 8-12, includes both live streaming and two days of in person activities on the 9th and 10th, at the Rimini Palacongressi. For the 2024 edition, as a gift to speakers and journalists, Tucano has chosen Luna backpacks equipped with AGS, a revolutionary elastic shoulder strap system that can lighten the sensation of weight on the shoulders. Tucano is also presenting a stand full of interesting innovations for the occasion and will welcome visitors by presenting not only the latest product lines but also “Tucano for Companies”, dedicated to customizations and special projects.

AI week in Rimini, now in its fifth edition, is Italy’s largest event focused on Artificial Intelligence and will host international experts, workshops, demos and networking roundtables. Sustainability, publishing, and cyber security are just a few of the topics covered along with success stories and an evaluation of the challenges that await us in the coming years. In this fast-moving environment of momentous changes, the Rimini event is an opportunity to learn and keep abreast of the latest trends and new frontiers in AI technology. Sensitive to the issues of eco-sustainability, technological innovation and corporate social responsibility, Tucano is participating in the event both as a technical sponsor and as a keen observer of an ever-evolving technological world centered around artificial intelligence and its extraordinary developments. We are all well aware of how integral AI has now become to contemporary technology, significantly revolutionizing multiple sectors, from industry to medicine and from finance to education.

From machine learning systems and advanced robotics to data analytics and autonomous driving, artificial intelligence continues to amaze and offer increasingly sophisticated and versatile solutions. Its ability to learn and adapt continues to surprise, paving the way for new possibilities and challenges in a future that has become the present.