This year Tucano has once again taken on the role of official supplier for WOBI Milan and WOBI Madrid, having provided the bags for the many participants attending this prestigious event focusing on management and innovation.

The central theme for this year was Humanification: “Let’s focus on people. Now and always”. A very important concept especially in an environment focused on the topics of business and investment.
Artificial intelligence has made great strides and humanity is the animating force of companies. The World of Business Ideas has deepened this certainty, through the activities of researchers and analysts of the business community, and leaders of worldwide renown from the most disparate business sectors.

To name just a few: Nicholas Negroponte, co-founder of MIT Media Lab, Randi Zuckerberg, ex-marketing director of Facebook and Mark Zuckerberg’s sister, and Rachel Botsman, author of the best seller What’s Mine is Yours.
The partnership between WOBI and Tucano has been consolidated in recent years not only through the excellent relationship of trust but also through the sharing vision and values.