The sixth edition of AI WEEK, Italy’s leading event dedicated to artificial intelligence, concluded on May 14 at Fiera Milano Rho. Over two days packed with insights, dialogue, and forward-thinking visions on the future of work and technology, the event welcomed more than 15,000 attendees, 400 international speakers, and 250 innovation-driven companies.

In an environment where design and technology are increasingly intertwined, Tucano took part as the Official Fashion Sponsor, unveiling the official AI WEEK 2025 backpack — an accessory designed not only for style and functionality, but also to embody the identity of an event focused on transformation and progress.

Tucano’s booth drew strong interest within the exhibition area, showcasing the brand’s latest innovations alongside a special spotlight on “Tucano for Business” — the company’s service dedicated to customizations and corporate projects. This fast-growing segment reflects a growing desire among businesses to express identity and values through functional and sustainable solutions.

Among the high-profile speakers were Zack Kass, former Head of Go-To-Market at OpenAI, and Rory Flynn, a recognized figure in the generative AI space with Midjourney and Runway. Discussions centered on the real-world impact of AI — from healthcare and communications to industrial automation and education — along with the ethical and legislative challenges shaping the future of these technologies.

At a time when artificial intelligence is reshaping economies and societies, events like AI WEEK serve as a vital barometer of ongoing transformation. With its long-standing focus on sustainability, technological innovation, and social responsibility, Tucano reaffirms its commitment to shaping the conversation around the future.